Vodacom, Kappa, and More: Kaizer Chiefs Sponsors Lineup for 2024:
Kaizer Chiefs, one of the most successful and iconic football clubs in South Africa, has maintained a strong and diverse sponsorship portfolio in 2024.
The club has continued to attract leading brands as partners, solidifying its position as a commercial powerhouse in the Premier Soccer League (PSL).
1. Vodacom
Vodacom, the leading telecommunications provider in South Africa, has been a long-standing sponsor of Kaizer Chiefs.
The partnership between the two entities has continued to flourish, with Vodacom’s branding prominently displayed on the club’s jerseys and across their marketing platforms.
2. Kappa
In November 2022, Kaizer Chiefs reunited with the Italian sportswear brand Kappa, forming a new five-year partnership.
Kappa is now responsible for designing and manufacturing the club’s official match kits and training apparel, replacing the previous deal with Nike.
3. Medshield
Kaizer Chiefs further strengthened their sponsor portfolio in 2023 by securing a three-year extension with Medshield, a leading medical aid provider in the country.
This partnership builds on the club’s strong relationships with other major brands.
4. SuperSport
Kaizer Chiefs’ long-standing partnership with SuperSport, the premier sports broadcaster in South Africa, has also continued in 2024.
The club’s matches are regularly featured on SuperSport’s platforms, ensuring widespread exposure for the Amakhosi brand.
5. SuperSportBet
In a significant move, Kaizer Chiefs announced an “exciting new partnership” with SuperSportBet, a newcomer to the sports betting industry in South Africa.
This collaboration aims to enhance the fan experience by providing unique betting opportunities and exclusive promotions.
6. Kaelo
Kaizer Chiefs has also welcomed Kaelo, a leading financial services provider, as a new sponsor in 2024.
The partnership is expected to bring additional resources and support to the club’s various initiatives and community outreach programs.
7. Toyota
Kaizer Chiefs’ long-standing partnership with Toyota was further strengthened in 2024, with the automotive giant becoming the club’s sleeve sponsor.
The deal, worth “many millions” according to Kaizer Chiefs marketing manager Jessica Motaung, underscores Toyota’s commitment to supporting the iconic Amakhosi brand.
These sponsorship deals showcase Kaizer Chiefs’ continued commercial success and its ability to attract top-tier brands as partners.
The club’s strong brand recognition, loyal fan base, and on-field success have made it an attractive proposition for companies seeking to align themselves with one of South Africa’s most iconic football clubs.